The Struggle is Real

Rocky Mountain has been facing financial difficulties for several years. The brand has been struggling to compete with larger competitors in the market. Despite its success in the mountain bike scene, Rocky Mountain has been unable to replicate its success in other product categories. The brand has been trying to expand its product line to include more items, but it has been unable to gain traction. Rocky Mountain has also been trying to increase its online presence, but it has been unable to compete with the likes of Specialized and Trek.

The Rise of Demand for Mountain Bikes

The COVID-19 pandemic has brought about a significant shift in consumer behavior, with many people turning to outdoor activities as a way to stay active and healthy. Mountain biking has seen a surge in popularity, with sales of mountain bikes increasing by over 20% in the past year alone.