The Struggle is Real

Rocky Mountain has been facing financial difficulties for several years. The brand has been struggling to compete with other major players in the mountain bike industry.

The Rise of Demand for Mountain Bikes

The COVID-19 pandemic has brought about a significant shift in consumer behavior, with many people turning to outdoor activities as a way to stay active and healthy. Mountain biking has seen a surge in popularity, with sales of mountain bikes increasing by over 20% in 2020 compared to the previous year. Key statistics: + Sales of mountain bikes increased by 20% in 2020 + The pandemic has led to a significant increase in demand for mountain bikes + Many people are turning to outdoor activities as a way to stay active and healthy

The Impact on Rocky Mountain

The surge in demand for mountain bikes has had a significant impact on Rocky Mountain, with the brand experiencing a significant increase in sales. However, the company has also faced challenges in meeting the increased demand, leading to a restructuring of its finances. Key challenges: + Meeting the increased demand for mountain bikes + Restructuring the company’s finances to ensure its survival + Balancing production and supply to meet customer demand

The Restructuring Efforts

Rocky Mountain has taken steps to restructure its finances, including reducing production costs and streamlining its supply chain.