The campaign will focus on educating cyclists about the rules of the road, proper bike maintenance, and the importance of wearing helmets. The campaign will also include a series of educational workshops and events. The New Bern Police Department is partnering with local bike shops and community organizations to host these workshops and events.

The campaign aims to promote safe cycling practices and educate the public about the rights and responsibilities of cyclists. The campaign is being conducted by the city’s Department of Transportation and is being supported by various community organizations, including Flythe’s Bike Shop. The campaign is being promoted through a variety of channels, including social media, public service announcements, and community events. The campaign is targeting a broad audience, including cyclists, pedestrians, drivers, and the general public.